We focus on conceptual modeling and the digital transformation of business models, value networks, and enterprise architectures, with particular emphasis on artificial intelligence, cybersecurity, and business process innovation.

The OMiLAB at Heilbronn University of Applied Sciences (HHN) is a creative and experimental environment that empowers students and researchers to explore the full potential of conceptual modeling. It combines analog and digital methods to design, simulate, and test business models, processes, and digital solutions in an intuitive and hands-on way.

OMiLAB@HHN is embedded in the Business Information Systems program and will be integrated into various courses, including artificial intelligence, cybersecurity, and modeling. Beyond teaching, it serves as a platform for applied research and regional collaboration. Planned projects with local companies focus on developing digital business models and applying AI in business processes.

Key research and teaching topics include:

• Business models and their role in digital value networks and ecosystems
• Cross-organizational enterprise architecture and system design
• Cybersecurity, risk management, and resilience in digital infrastructures
• AI-supported process optimization in retail, service, and manufacturing sectors

Competences

• Business Models & Value Networks
• Enterprise Architectures
• Cyber Security
• Artificial Intelligence

About the Hosting Organisation

Heilbronn University (HHN) is one of the largest universities of applied sciences in Baden-Württemberg, Germany. With a strong focus on engineering, business, and computer science, HHN offers more than 60 bachelor and master degree programs across its four campuses in Heilbronn, Heilbronn-Sontheim, Künzelsau, and Schwäbisch Hall. These include full-time, part-time, and work-integrated study models, ensuring both flexibility and practical relevance.

HHN maintains close partnerships with regional industry, fostering strong connections between education, research, and real-world application. The university’s in-house startup center also supports students and researchers in pursuing entrepreneurial ambitions.

The OMiLAB Node is hosted by the Business Information Systems program within the Faculty of Business at the Bildungscampus Heilbronn. This campus enables close collaboration with renowned research and educational institutions. Furthermore, Heilbronn is emerging as a vibrant hub for artificial intelligence, uniting AI development, application, research, and education. This thriving ecosystem provides an ideal environment for innovation and interdisciplinary collaboration.